Dorothy E. Smith - 1454 Words

Dorothy Edith Smith â€Å"Feminist Standpoint Theory and Institutional Ethnography† 1926- Dorothy E. Smith was born in North England in 1926. Dorothy E. Smith has lived a long life and commonly refers to it as â€Å"a long time ago and another world†. According to Smith, she has grown from the young woman to now due to several experiences. Smith has been employed in many different capacities such as a secretary and a clerk. In her Mid-twenties, she worked at a book publishing company. Smith attempted to make a career in the publishing field, but soon realized women were not welcomed or respected. Due to the disappointing job prospects, Smith decided to enroll in college. She was accepted to the London School of Economics and achieved a†¦show more content†¦Smith began her journey of reconstructing the ideology of sociology of the feminine perspective at the University of British Columbia. She attributes most of her transformation of perspective to the women educators at the university at the time; Annette Kolodny, Helga Jacobson, and Meredith Kimball, as well as the 70s and 60s women’s movement. The women and women’s movement helped her to recognize the need for change in sociological perspective of women, for which it had previously been constructed by men. Through this recognition she began to centralize her work around her personal experience in the roles of a mother and housewife. While she centralized her perspective at the University of British Columbia, it was at the same time she rediscovered the ideology of Karl Marx. She said that while attending the London School of Economics she had learned the teachings of his work with a distorted interpretation. Smith was influenced by Marx’s writings due to the notion of his ideology about politics and the ideas and images of the ruling class and how they become the dominant ones in our culture because the people ruling also own the productive apparatus of society. Beginning to hone in her construct of analysis Smith began developing her work and writings with the concrete actualities of the everyday women. Smith’s formulation of this of work was the â€Å"Women’s experience as a radical critique of sociology†.Show MoreRelatedWilliam Edward Burghardt, Du Bois And Dorothy E. Smith Essay2350 Words   |  10 Pagesthey are a part of what is known as the dominant group. There are a few theoriest who have used their platform (which they had to work hard for) to discuss important social issues. Two of the few are William Edward Burghardt (W.E.B) Du bois and Dorothy E. Smith. Although they faced different challenges and have faced different forms of discrimination, we can see how both of their theories are very similar (and somewhat different) from one another. Because of them, we are able to think about the realRead MoreGender Discrimination : Women s Rights Essay1387 Words   |  6 Pageswomen face daily merely for their gende r (Morabito 2016). Arlie Russell Hochschild and Dorothy E. Smith are two female sociologists that are relevant to the gender inequality issue and both are introduced in the textbook Classical and Contemporary Sociological Theory (Appelrouth and Edles 2016). Both of these sociologist’s work includes women and their role in society (Appelrouth and Edles 2016). Dorothy Smith believed that sociology was in a way ironic because during her time it was mostly men sociologistsRead MoreEthics in Counseling1333 Words   |  6 Pagescounselor. This is taken direct from the text: Dorothy, age 23, seeks counseling from Gerald, an LPC in private practice. Her goal is to work through issues related to the sexual abuse by her stepfather that she had endured when she was a child. After 2 months of counseling, Gerald initiates a sexual relationship with Dorothy. He rationalizes his behavior by telling himself that she can benefit from having a â€Å"healthy† sexual relationship. Dorothy feels guilty, confused, and isolated by this betrayalRead MoreGender Theory And Standpoint Theory1719 Words   |  7 Pagesstandpoint theory. The one main person that helped develop standpoint theory was Dorothy E. Smith. She was born in Great Britain in 1926. She worked as a secretary at a publishing company before she decided to try to get a better job by getting a college degree. â€Å"She began college at the London School of Economics in 1951, and she received her bachelor’s degree in sociology from the London School of Economics in 1955† (Feminist). Sm ith says that although her years at Berkeley were in many ways the unhappiestRead MoreBibliography of Entrepreneurship781 Words   |  4 PagesGovernance. Reissue edition. Cambridge: Cambridge UP,2007 * Reinhardt, Forest. Down to Earth. Harvard Business School Press, 2000. * Shulman, J. and T. Stallkamp. Getting Bigger by Growing Smaller. Prentice Hall Financial Times, 2003. * Smith, Bucklin and Associates. The Complete Guide to Nonprofit Management. 2nd edition. Wiley, 2000. * Southwick, K. Silicon Gold Rush. Wiley, 1999. * Spinelli, S., Birley, S. and R. Rosenberg. Franchising: Pathway to Wealth. Prentice Hall-FinancialRead MoreEssay about blaw 24788 Words   |  20 Pagescontract to change that. 22 2. Smith, having contracted to sell to Beyer thirty tons of described fertilizer, shipped to Beyer by carrier thirty tons of fertilizer, which he stated conformed to the contract. Nothing was stated in the contract as to time of payment, but Smith demanded payment as a condition of handing over the fertilizer to Beyer. Beyer refused to pay unless he were given the opportunity to inspect the fertilizer. Who is correct? Explain. Smith is correct because Beyer contractedRead MoreOlympics And The Cold War1657 Words   |  7 Pagesterritory and is able to survive and play again. Since sports in society are extremely popular, a triumphant Olympic athlete or team could become an instant celebrity. Over the years, successful Olympians such as Jesse Owens, Mark Spitz, Bruce Jenner, Dorothy Hamill and the Dream Team in 1992, have become iconic and revered in our society (Irwin). They could receive lucrative endorsement deals from multinational companies, like Wheaties, McDonalds, Gatorade or Coca Cola. These companies will hire successfulRead MoreDormitory1067 Words   |  5 Pagescollege in an effort to ease the situation. Some early pioneers in that venture include Aileen Haynes, Norman Iverson, George and Betty Sybrant, Vic Bryant, Aubrey Foster, Elmer Morris, Vera Tipton, Ethel Young, Walt and Ruth Fesler, Bruce and Dorothy Smith, Chuck Dumenil and Fern Culmer. And when Dr. Nelson and his wife Lu discovered th at it was next to impossible for non-resident African American students to find housing, the Nelsons purchased a house at 215 N. Fifth St. to rent to all students:Read MoreThe American Of American Literature1425 Words   |  6 Pagesour daily life and fight for them†.- New bold Morris. Originally Lula Carson Smith, Carson McCullers were born on February 19, 1917, in Columbus, Georgia. Her Mother’s grandfather was a planter and confederate was a hero. Her father was a watchmaker and jeweler of French Huguenot descent. From the age of ten she took piano lessons; when she was fifteen her father gave her a typewriter to encourage her story writing. Smith graduated from Columbus High School. On September 1934, at age 17, she leftRead MoreSalem Witch Trials Essay1478 Words   |  6 Pagespresent-day Beverly. Middleton, Topsfield, Wenham and Manchester-by-the-Sea, too, were once parts of Salem.† (Wikipedia) â€Å"Salem Village was a poor, inland agricultural community that remained legally part of Salem Town but had its own church.† (Maier, Smith, Keyssar, Kevles, 2006.) Later, in 1684 England declared that the colonies may not self govern, therefore, must still follow English law. The settlers of Salam Village were Puritans also called Congregationalists. The Puritan theology included

Swot Analysis The Swot - 2217 Words

SWOT Analysis Adam Cash American Intercontinental University Abstract The SWOT analysis tool is utilized to adequately evaluate and make the necessary improvements towards the overall operations of the organization with the hopes of creating distinguishable traits as opposed to other organizations within the market. This is often times referred to as an internal- external analysis that assesses strengths, weaknesses, opportunities and threats of the organization. The SWOT framework can assist an organization by distinguishing it from competitors and improved market success and assist with creating an organizational strategic plan. Healthcare is an area where the SWOT framework and analysis is currently being used, primarily due to recent changes in healthcare and to improve patient outcomes as well as financial sustainability. Comanche County Medical Center is a healthcare center that will be evaluated using the SWOT analysis and the outcomes revealed. Introduction The letters SWOT in the analysis are a contracted form of the words strength, weakness, opportunity, and threat. A SWOT analysis is used for understanding strengths, weaknesses, opportunities and threats within an organization. After evaluating the strengths and weaknesses, an organization is able to uncover opportunities and assist with managing and eliminating threats otherwise not visible. The SWOT being discussed in the paper is one associated with a healthcare facility. The healthcareShow MoreRelatedSwot Analysis Of Swot And Swot Analysis738 Words   |  3 Pagesknown as SWOT analysis. The SWOT analysis is business analysis method that business can use for each of its department when deciding on the most perfect way to increase their business and future growth. This procedure identifies the internal and external strengths, weaknesses, opportunities and threats that are in the markets. SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronymRead MoreSwot Analysis Of Swot Analysis : Swot1223 Words   |  5 PagesOnStar – SWOT Analysis To help OnStar determine if home monitoring services should be added to its list of products and services, a SWOT analysis should be completed. A SWOT analysis is a situation analysis or tool used to identify the strengths, weaknesses, opportunities and threats of an organization (SWOT Analysis Definition | Investopedia, 2005). Thus, it is a basic straightforward model that determines what an organization, like OnStar, can and cannot do, as well as determines its opportunitiesRead MoreSwot Analysis : Swot And Swot2320 Words   |  10 PagesSWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis, which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selectedRead MoreSwot Analysis : Swot And Swot1081 Words   |  5 PagesSWOT Analysis: A SWOT analysis (SWOT matrix) first used by Stanford Research Institute during 1960-1970 and it was presented by Mr. Albert S. Humphrey a American business and management consultant by using data from fortune 500 companies. We can succeed in our life if we use our talents to our full extent. Similarly, we‘ll have some problems if we know our weakness are, and if we manage these weaknesses so that we don’t matter in the work we do. To understand more about our self and our externalRead MoreSwot Analysis Of Swot Analysis : Swot911 Words   |  4 Pages SWOT Analysis In the article â€Å"SWOT analysis† Harmon (2015) offered a definition for SWOT analysis, the purpose of the SWOT analysis, the advantages of performing a SWOT analysis, and outlined and discussed the four components of the SWOT analysis. SWOT analysis is a planning and brainstorming tool that helps people evaluate an idea or project for a business or formulate a business plan (Harmon, 2015). It should be noted that SWOT analysis is an acronym for Strengths, Weaknesses, OpportunitiesRead MoreSwot Analysis : A Swot1371 Words   |  6 Pages SWOT analysis is valuable in understanding and revising the position of the company before decisions are made about company direction or the application of a new business idea. PEST is a tool to assess external factors. It is useful to complete a PEST analysis before a SWOT, although it may be more useful to complete a PEST analysis during, or after, a SWOT. SWOT and PEST are vital in determining the success of a business. SWOT analysis is a form of situational analysis in which internal strengthsRead MoreSwot Analysis : Swot And Swot1957 Words   |  8 PagesSWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selected marketsRead MoreSwot Analysis : A Swot1708 Words   |  7 Pages A SWOT analysis is â€Å"a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.†(en.wikipedia.org/wiki/SWOT analysis, 03/11/14). A swot analysis can also be used to examine a person’s attributes. The strengths and weaknesses usually are internal factors whereas threats and opportunities are mainly external. Advantage Disadvantage Internal Strengths 1. Self-motivated 2. I am organised; accurate and pay attentionRead MoreSwot Analysis : A Swot852 Words   |  4 PagesStrength, weaknesses, opportunities and threats, commonly known as a SWOT analysis is used by businesses. Organizations use the SWOT analysis technique to figure out and understand their areas of strong suits (strengths), their inevitable flaws (weaknesses), prospects that the organization could look into (opportunities) and things that pose as intimidations to the organization (threats). There are many obstacles to overcome when it comes to international expansion. Obstacles such as; language andRead MoreSwot Analysis : The Swot1888 Words   |  8 PagesThe SWOT analysis, a strategic planning tool was developed by Albert Humphrey in the 1960’s and 1970’s. Albert is said to have come up with this strategic planning tool through the use of data the Fortune 500 companies in the United States of America at that time (Lancaster Massingham, 2011). A SWOT analysis determine s the strengths, weaknesses, opportunities and threats, which are a relevant part of any organization especially the ones that get involved in new ventures. This tool assists the users

Perspectives on adult and worker’s education Free Essays

The ability to enhance higher literacy levels to adults and workers in the society forms a major step towards improved development and greater production at different levels of the society. Authors appear in agreement that workers and adult education must be embedded in society’s institutional frameworks that reduce their dependence but leverages economic development. It is the view of this paper that social democracy perspective is a better model because it strongly relies on institutionalization of workers adult education; a factor that largely provides them with a raised ground for competing with others. We will write a custom essay sample on Perspectives on adult and worker’s education or any similar topic only for you Order Now A strong evaluation of social democracy and neo-liberalism perspectives as well as how the two have shaped adult and workers education is further provided. Finally, a personal preference on the perspectives is outlined. Social democracy perspective According to Ingvar and Anne-Marie (2007), social democracy is an evolutionary perspective that has taken long to define and re-fit in different contexts. From a classic political spectrum, it can be considered a centre-left concept assuming a reformist socialism model. Consequently, it takes a gradual outlook in establishing a socialist mode of economy. At this point, social democracy should be seen to consist of two main building factors; democracy and socialism. First, it entails embracing values in the society, upholding freedom, and most importantly equity. People are directly involved in making decisions either directly or indirectly through their elected leaders. Unlike in neo-liberalism, Sullivan (2003) argues that democracy is a strong down-top management in a broad pyramidal model with no discrimination at any level. Socialism, on the other hand involves common ownership and planning based on institutions. Therefore, work by the people and society as a whole is considered central towards advancing independence and economic development. Social democracy in adult and workers’ education as Sullivan (2003) outlines reflect values that seek to create a highly enlightened community as a whole. Ingvar and Anne-Marie (2007) explain that social democracy reference to institutions greatly centralizes and harmonizes control and accessibility of services to the community. In New Zealand, the government took a bold shift from the competitive model in adult education to a social democratic one which created faster and better access especially to the working community (McLaughlin, 2003). One cannot fail to mention the essential role that social democracy has brought in essential services such as health and development in different regions. United States highly ranked democratic ideals and access to services by all is linked to effective representation and prioritization brought about by social democracy. Neo-liberalism perspective Neo-liberalism is an ideology with a wide and a highly changing orientation in different levels. Green (2003) argues that this ideology is a construct from classical economic theories which seek to empower private and individuals in leveraging economic development. Proponents of this view believe that through privatization the society is able to invoke higher levels and quality of services delivery to the society through market competition. Unlike it is currently known that key services such as education and healthcare are a prerogative of central government, neo-liberalism shifts their constitution and provision to private ownership. Moss (2008) notes in his publication that neo-liberalism is strongly entrenched on consideration of demand and supply of various services being provided. Though it was held as a strong factor within which both individual people and private entities would gather efforts to build competitive advantages in bid to win the market, Green (2003) argues that essential services with low demand may acutely lack in the community. Upon this realization, Moss (2008) adds that governments have evaded operating on a pure neo-liberal point of view to a mixed model which seeks to emphasize on individual competiveness and institutional progress. A Marxist operation is further employed to optimize outputs on effectual demand. This perspective further calls for optimization of technology and incentives as essential optimization forces. How these ideological perspectives have shaped adult and workers’ education and training Over the years, adult and worker’s education in different nations have taken varied perspectives with differing success rates. However, though selection of these perspectives and application in other areas such as industrial production appear easy, scholars remain highly divided over which one is better in adult and workers’ education. From a social democracy point of view, Sutch (1966) notes that adult and workers education is run non-competitively. Sutch (1966) further points out that a competitive model is highly restrictive and operates in a colonial model. Consequently, only a few people who have the resources would be able to access education in a competitive consideration. New Zealand strongly shifted to social democracy which gave the government full control of adult and workers education that strongly promoted access and encouraged more elderly people to further education. Williams (1980) strongly argued that adult and workers’ population constituted an important number in England which could be used to leverage development in the country at the height of the Cold War. Notably, with many people limited by resources availability as they worked in the low paying changing industries, advancing the dream of uniting Europe was at stake. In this case, the government introduced short two year courses that could allow adults and workers access to university degrees. Besides, open learning and recreational courses facilitated by the government made it possible to learn even after work and at night with or without qualifications (Alcock, Erskine and May, 2003). However, it is critical that social democracy is indirectly linked and partially shaped by the market forces to invoke the sense of high quality. In his publication, Green (2003) cites Neo-liberalism, as the main concept with ability to invoke high creativity and innovations in the 21st century. Upton (1986) further suggests that any education model that lacks direct market touch as a roadmap to failure. Neo-liberalism therefore creates a direct link between the market requirements and what the education offers. It is from this perspective’s application that Canaan and Shumar (2008) reports of the ability to tap young minds and entrenching them in the economic development demand that saw Japan strongly develop its industrial capacity. However, the workers and adults were greatly disadvantaged taking into consideration that they formed a significant proportion of the population. It is from this realization that largely saw New Zealand shift from a Neo-Liberalism approach to a social democratic orientation outlook (Holford, Jarvis and Griffin, 1998). As indicated earlier, many states are currently undergoing key restructuring as they seek to assume either a neo-liberal or social democratic perspective. However, as New Zealand experienced between 1980 and 1990 when it was shifting from a neo-liberal orientation to a social democratic perspective, McLaughlin (2003) emphasizes on the need for intrinsic understanding of either perspective for smooth running transition. Personal preferences on how adult and workers’ education should be shaped Adult population in the society must be seen as a viable force with great potential to leverage economic development in a country or economic region. As a result, any perspective driving their education system must be value driven with focus on empowerment. In her view, McLaughlin (2003) explains that though it is true that adult education lack long term advantages compared to the younger developing population, it remains a very critical factor in economic progression; reducing dependence and supporting higher quality development. It is from this consideration that social democracy in this paper is viewed to be superior in seeking to empower more workers and adult population in the community. It came out from the discussion placing workers and adults on the same learning platform with younger population set then at a losing end as they lack the ability to effectively compete. A social democracy perspective therefore gives them an important and elevated ground to sharpen their skills and leverage production in their areas of work. As McLaughlin (2003) conclusion and Alcock (003) argument indicate the Marxist perspective of neo-liberalism is indeed a scaring factor to the older generation. However, social democracy is both a strengthening factor and encouragement to the workers both socially and in their areas of work. By creating a platform for improvement leveraged by the government, the quality of work from them is anchored while the economy is expanded. Conclusion It is from the above discussion that this paper concludes by supporting the thesis statement, ‘the ability to enhance higher literacy levels to adults and workers in the society forms a major step towards improved development and greater production at different levels of the society. ’ The difference of the two perspectives came out to be strongly rooted in their mode of application. While social democracy is strongly people driven through democratic representation in institutional frameworks, neo-liberalism was found to be highly capitalistic. Social democracy was further found to have a broader capacity to support adult and workers education because they are encouraged and supported to support their immediate experiences. However, neo-liberalism perspective’s strong market orientation was found to not only scare adults and workers in pursuing education, but failed to invoke the needed incentives. It is therefore imperative that states and governments assume a social democracy orientation in leveraging their adult and worker’s education. How to cite Perspectives on adult and worker’s education, Papers

Marketing Entry Strategy International Expansion

Question: Discuss about the case study Marketing Entry Strategy for International Expansion. Answer: Introduction Corporations expand markets by use of various strategies, expansion can be domestic or it can be international in nature(Dev, 2007). International expansion can be achieved through multiple ways of distributorship, exporting, licensing, joint ventures, franchising and wholly-owned subsidiary. Some of the international expansion strategies are direct whereas others are indirect, each strategy has its own benefit and fallout. But corporations expanding directly internationally face several challenges which needs to be overcome. The report is regarding Rigel Technology which is a Singapore based company dealing with bathroom fittings and related products. The company wants to expand overseas into India hence is evaluating the various possible challenges and methods that can be adopted. India offers immense potential for expansion due to its demographics and robust population, it has a large consumer market and a rapid growing urban sector with real estate developments(Meyer, 2009). Company Introduction Rigel Technology (S) Pte limited is a Singapore based company set up in the year 1991. The company manufactures eco-friendly bathroom solutions based on latest technology in order to efficiently manage resources like water(Rigel, 2016). Rigel Technologies is a pioneer manufacturer of Sensor Sanitary Wares which enables water efficiency and advocacy in green building. There are three main categories of sensor valves produced flush valves for urinals and toilets, flow control valves for faucets. These valves are considered more hygienic in comparison to manually operated valves. The companys research and developmental facility is set up in Singapore itself, the company has marketing office in Malaysia and manufacturing plant in Luzhou and Ningbo in China. The company is present in Singapore, Malaysia, China, Vietnam, Indonesia and is currently planning to expand to India. Challenges of International Entry Rigel Technologies is trying to expand its operations to India with its diversified range of products. the sensor sanitary wares that the company is trying to promote in the Indian markets might encounter major challenges. India offers immense potential for expansion but there are certain challenges that the company needs to overcome in order to successfully establish its business operations. Some of the prominent challenges that the company might face in India are; Government: India is a democratic country with a stable government. The political structure in India is suitable for establishing businesses as norms and regulations are well laid down by means of various acts and rules. However, the country political bodies have high level of political interference in businesses(Singh, 2006). Especially in foreign business set-up there is immense bureaucratic control and discrepancies due to which many large venture have failed to establish their operation in the country. Rigel needs to apply proper channels for entering India such that it is successfully able to operate in the country. Social Cultural: India has a divide amongst the urban and its rural sector which is quite large. Though their has been significant shift from rural to urban population yet a major part of the countrys population is rural based. The urban population have adopted westernized styles and methods but rural India lags way behind in this field. In terms of sanitization certain parts of the countrys population have access to healthy sanitation and bathroom facilities(Kumar, 2006). Rigel needs to form its target market such that it is able to sell its products aptly. The concept of flush valves is relatively unknown in the major market segment and the company might face major barriers in marketing them. Competitors: India has a large numbers of competitors in terms of bathroom fittings and sanitary fittings. There are large small and medium scale enterprises in entire country that caters to its own niche segment. The large payers in the bathroom fittings and sanitary wares market are Jaquar, Grohe, Bharat Impex and so on. Rigel needs to adopt a suitable strategy such that it is able to establish a competitive edge in the country(Tej Adidam, 2012). But very few companies are offering sensor sanitary ware which will allow the company to have an advantage over its competitors. Recommendation Rigel Technologies in order to establish their business in India needs to overcome its existing challenges such that it is able to successfully achieve a competitive edge in the market. The following recommendations will enable the company to overcome the challenges faced in the markets of India. Rigel Technologies need to overcome governmental and political barriers, by applying for permission to operate in a legitimate manner. The company needs to adapt to the various norms, requisites and demands as laid down by the Chambers of Commerce for foreign operators. The company needs to maintain its motivation levels and follow the stages for application appropriately without ruling out any procedure. Rigel Technologies needs to design its products and solutions that can fit in the Indian scenario. Though the urban areas of the country where bathroom fittings are mostly used are at par with global standards but the fittings sizes needs to be appropriately designed and formed by the company such that local plumbers are able to fit them. Rigel Technologies can introduce its sensor sanitary ware products ata later stage of entering the Indian markets. Rigel needs to innovate new products that match the Indian markets, this will enable the company establish a competitive edge. Initially the company can export its products to Indian markets at a low price. The exported products from China will be generating considerable market for its products and at a low cost, as cost of production in China is relatively low. The company can introduce the sensor sanitary wares in the market which will provide it with an edge over competitors. This will enable the company create a substantial market and establish core competency in Indian market, the company will also be able to make its brand presence felt through this technique. Entry Mode Rigel can enter India through the various entry modes available, but it needs to select the mode that aptly can be suited for the company. The various entry modes available to the company are exporting, distributorship, licensing, franchising, joint ventures and wholly owned subsidiary. The company can initially enter Indian markets by exporting its products to the country through a reliable distributor(Cavusgil, 2014). Post the company sees a market for its product in the country it can select joint venture mode of entry where it will search a company with which it can collaborate. Through joint venture mode of entry the company will have significant learning of the Indian markets, consumer lifestyles, their demographics, choice of products and so on. Once the learning curve in Indian market is completed for Rigel Technology, it can strategies to form a wholly owned subsidiary in India(Demirbag, 2010). References Cavusgil, S. K. (2014). International business. Retrieved from https://www.prenhall.com/behindthebook/0131738607/pdf/CKR_Why_We_Wrote_This_Book.pdf: Pearson Australia. Demirbag, M. M. (2010). Perceptions of institutional environment and entry mode. Management International Review, Retrieved fromhttps://raijmr.com/wp-content/uploads/2015/08/3_16-21-Shilpa-Garg.pdf, 50(2), 207-240. Dev, C. B. (2007). Global brand expansion how to select a market entry strategy. Cornell Hotel and Restaurant Administration Quarterly, Retrieved fromhttps://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1769context=articles, 48(1), 13-27. Kumar, R. a. (2006). Doing business in India. Retrieved from https://www.palgrave.com/us/book/9781403967527: Palgrave Macmillan. Meyer, K. E. (2009). Institutions, resources, and entry strategies in emerging economies. Strategic management journal, Retrieved from https://eprints.lse.ac.uk/4217/1/Institutions,_resources_and_entry_strategies_(LSERO).pdf, 30(1), 61-80. Rigel, T. (2016). https://www.rigel.com.sg. Accessed on 25th July 2016. Singh, N. a. (2006). Political economy of federalism in India. OUP Catalogue, Retrieved from https://webcache.googleusercontent.com/search?q=cache:--9chrhSpNMJ:https://www.cesifo-group.de/portal/page/portal/968433589D2C0D9FE04400144FAFBA7C+cd=4hl=enct=clnkgl=in. Tej Adidam, P. B. (2012). Competitive intelligence and firm's performance in emerging markets: an exploratory study in India. Journal of Business Industrial Marketing, Retrieved from https://www.indus.edu.pk/publication/Publication-3.pdf, 27(3), 242-254.